Basics of Trademark Registration.
Every business has a brand image that helps it to be identifiable by their clients, and this is what we refer to as the trademark of the business. When choosing your brand mark, you should be cautious and select one that doesn’t correspond with whatever your rivals are having. You should be creative around what you use as your trademark, and it could be words, phrase, symbol or a combination of ideas.
Your brand is abstract and the intellectual property of your firm and so you should protect it by registration to avoid cases of others claiming to own it. It is advisable to register your trademark as it gives you only the right to use the mark and if anyone claims to own the trademark yet they have not registered it then you can sue them for impersonation.
As you plan to register your trademark; you should set aside a budget for a trademark lawyer that will help you with the registration procedures. The advantage of hiring a trademark lawyer is to ease the registration process as they have experience in such matters and they know what is required to pass the registration process. If you don’t know any trademark lawyer to hire, you can search the online directory for recommendations. For individuals that can’t afford to pay for the lawyer fees, you should consider lawyers that offer their services for free or just check the guides available online.
Before starting the application process, you should decide on the mark or word that you need to use for your business. Your mark should depict what your firm is all about without having to find out more information about it. The other thing is to search through the federal portal to see if the trademark has been used already by another business or not. When you go to do the search, you might find that the mark has been used by another firm and to avoid cases of having to start the process of drafting a new one, you should initially draft several designs so that if one doesn’t go through, you will have other options to try.
The trademark that you choose should be within the set regulations for a mark to be registered and protected lawfully and you can find out if your mark qualifies by checking with your lawyer. Choose a strong mark that is lawfully protectable, and it should not be conflicting with existing marks but something unique and something that is easy to remember.
You can choose to fill your trademark registration online at the federal online portal or by getting hard copies of the application form. Once you fill the form, there are application charges that are to be paid, and you should trace the progress of your trademark registration to see if it is successful or not. It is important to note that the registration fees are not refundable regardless of the status of the application process.